Start Building Creative Marketing Funnels to Drastically Lower Your CPA!

In this entry, I wanted to cover the topic of funnel creativity - or rather the lack of it on the international market. In my experience, the majority of the marketing funnels lack the necessary flexibility, fall short in the creativity department, and are all-around uninspiring. They depend on the pre-existing tactics including email flows with no real substance and very generalized, basic lead magnets. Of course, these methods can convert a certain percentage of customers, but it is very rarely truly effective - certainly not in the long run. This, in turn, results in higher CPA (Cost Per Acquisition) costs.

I firmly believe that any good modern strategy requires a more creative approach to the funnels, seeking alternative ways to customer acquisition and keeping users engaged on a consistent basis. In the cryptosphere, this is well achieved through the play-to-earn game niche. As seen in many successful projects lately, gamification has proven to be a very effective approach in customer acquisition and retention, as well as boosting engagement while the games themselves have become the ideal option for customer acquisition. Imagine a space that the user willingly visits, using your product every day, which builds up enough trust to allow them to re-direct them to any particular address if the right incentives are chosen, that is. 

That is one of the many reasons why I volunteered this strategy as part of the Nordom project. As innovative as we believe our exchange will be, we understand that there are tons of competitors on the market and we needed something that would set us apart ahead of the launch, whether it be visually or in terms of the rewards we offer, such as guaranteed airdrop. With the Nordom Gates game, the community we are building is encouraged to constantly engage with our project, whether through the game itself or through multiple communication channels, and so far, we can see massive support throughout them. Aside from Nordom, I have also worked for a marketing agency which included tasks like boosting Instagram follower growth and using it as a funnel to convert B2B clients for the agency.

In short, a game manages to do something that an ad would not be able to give you - turn a passive onlooker into an active participant in the project. And of course, equally important budget-wise - the users converted via the game cost only a few cents, whereas a standard advertising campaign would have dozens of dollars worth of CPA.

So before you invest in another pricey ad, ask yourself - are there more creative, engaging funnels I could use to convert users?